TOTEM – Cirque du Soleil

Design and management of the marketing and communication campaign nationwide

TOTEM, from Cirque du Soleil, shows the human species evolution, from its amphibian origin to its final desire to fly. The characters evolve on stage and evoke a giant turtle, the symbol of origin for many ancient civilizations.

The TOTEM show explores the ties that bind the Human Being with other species, their dreams and their infinite potential.

MagmaCultura is the agency responsible for the Communication and Marketing campaign on the national tour of Cirque du Soleil with the show “TOTEM”. In the 2017-2018 season was in Madrid, Seville, Barcelona, Malaga and Alicante. And this year the show will visit Gran Canaria, where it will be for 3 months.

The tasks to be developed include the conceptualization, development and production of events / milestones during the presale period such as the Totem Day event, the documentary ‘Totem Stories’ or the traveling exhibition ‘Behind the Scenes’.