IDEAL, the first digital arts centre in southern Europe


Magma Cultura has combined efforts with Minoria Absoluta to launch the IDEAL. Digital culture center, a center for the production and exhibition of digital arts. The new space was inaugurated on 24 October with the exhibition Monet, the immersive experience.

The centre, in the Barcelona neighbourhood of Poblenou, retains the name it had when, in 1917, a cinema with 1,600 seats was created. Although the cinema closed in 1984, it was active again from 1985 to 2014 as a set. Now, the emblematic building reopens its doors to continue explaining and generating stories.

IDEAL dedicates its 2000 m² to the exhibition, production and training of immersive digital arts. Its programming offers experiences for all audiences, as well as specialized activities and training programs. In addition, there is an area for resident artists, since IDEAL is also an incubator of local talent.

The first exhibition is dedicated to the work of Monet. Through an immersive experience that includes 360º large format projections and virtual reality rooms, the secrets of Claude Monet’s legacy and his technique are discovered, as well as the places where he developed his artistic career. The exhibition can be seen until December 8.

More information: IDEAL

  • Source: IDEAL

  • Source: IDEAL

  • Source: IDEAL