Focused on guaranteeing the best experience

Proximity and experience

We work together with our clients and analyse their needs to manage a tailor-made service that showcases their cultural assets to ensure that they are managed in the best possible manner.

To this end, we define and execute the necessary phases to implement cultural, tourist or educational services, with a clear objective in mind: to meet the expectations of users and provide them with the best experience.


Audience acquisition

Acquisition campaigns through our call center

E-mail marketing and social media campaigns

Information and call centre services

Visitor care

Welcome and general information

Ticket sales and booking management


Event management


Organisation and management of visits and activities

Coordination network of services and people

We make culture accessible

Cultural mediation and interpretation

Workshops and educational activities

New educational formats and laboratories

Content adaptation

Production and organisation of cultural, tourism, citizen and academic events

We evaluate impact

Audience studies

Service reports

Quality audits

Overall evaluation process

The keys to our services

The human touch, our cornerstone

Our main strength is our people. This is why the keys to the success of our projects are motivation, cohesion, training and the safety of our professionals. Thanks to our teams’ stability, we can guarantee the smooth running of our services, success in audience acquisition and the satisfaction of our clients.

We design our work procedures strictly based on our clients’ objectives. Alongside them we approve the design of the service and put together professional teams coordinated by our project managers.

Do you want more information?

Consult our expert

Managing a cultural asset so that it fulfils its full potential is a task that calls for experience and collaboration. Over the years at MagmaCultura, we have grown, always prioritising an all-round vision of experiences, a key factor in understanding and creating services tailored to your project.

MagmaCultura_Nuestro-equipo_Miquel Alvarez

Miquel Álvarez

Manager of Institutional Relations and New Business