The Palace of Fontainebleau was declared a World Heritage Site by UNESCO in 1981 for its extremely high artistic and historical importance. At MagmaCultura we contribute to strengthening the relationship between visitors and this key piece of heritage through the cultural mediation program.

CHALLENGE

Conceived in the 12th century as a hunting lodge on the outskirts of Paris, Fontainebleau is the only palace to have been inhabited by all French monarchs. It is distinguished by its enormous artistic wealth, a combination of the Italian Renaissance and French artistic traditions, and its history, for being the venue for such important events as the abdication of Napoleon I in 1814.

When carrying out heritage disclosure actions of this depth, it is essential to take into account its transversal value. For this reason, at MagmaCultura we face the task of designing and executing the Palace’s cultural mediation program as an extension of the institution’s own work with the highest level of demand.

GOALS

The cultural mediation program should meet the following objectives:

• Transmit in a clear and attractive way the educational message of the Palace, its history and exhibitions.
• Promote dialogue between visitors and the Palace from a critical and reflective spirit.
• Adapt to the variety of audiences that visit Fontainebleau.

TASK

Responsible for the conceptualization and execution of the cultural mediation services of the Palace, which implies:

• Design and launch a program of mediation activities at the height of the historical and artistic relevance of the Palace.
• Adapt the experience to the different types of public: general, school, family, students, etc.
• Receive visitors and solve their orientation and information needs.
• Help the public and the institution maintain a fluid relationship.
• Select the most qualified personnel to carry out cultural mediation tasks.

RESULTS

We have developed a cultural mediation program:

• With formulas adapted to the diversity of audiences.
• With the ability to interact with a large volume of visitors
• With a vocation for public service and promotion of the historical and cultural heritage

KEY PROJECT FEATURES

• Technical infrastructure and full capacity thanks to the Magmacultura France office.
• Consolidated cultural mediation model with a history of more than two decades developing educational and mediation services in cultural projects.
• Proven experience in the management and operation of cultural and heritage facilities.
• Comprehensive knowledge of the area of personnel.