World premiere of the new immersive experience in IDEAL that proposes a journey through the mind and work of Dalí from the prism of science

“Cybernetic Dalí” at IDEAL Digital Arts Center

20/09/2022

IDEAL, Digital Arts Center Barcelona, hosts the world premiere of its new production “Cybernetic Dalí”. An immersive experience that proposes a journey through the mind and work of Dalí, a sensory and surprising tour from the prism of science.

An immersive journey that has the collaboration of the Gala-Salvador Dalí Foundation and has an international tour scheduled to begin in London in October. The curators of the exhibition are Imma Fondevila, Projects Manager at MagmaCultura, and Anna Pou, disseminator and Art Historian, who have worked closely with the Center for Dalinian Studies of the Foundation and IDEAL Barcelona.

With “Cybernetic Dalí” the visitor discovers and lives the genius of Dalí’s work through topics such as quantum physics, the fourth dimension, sacred geometry or DNA sequencing. For the exhibition, 360º immersive projections, interactive installations, holograms, virtual reality and artificial intelligence have been developed.

For the first time, visitors are part of a unique immersive experience in the world, in which they will enter the metaverse collectively and with freedom of movement.

The exhibition can be enjoyed in Barcelona from September 20 and, over the next 4 years, it will visit more than 30 cities, including London, Brussels, Zurich, Budapest, Munich, Turin, Rome, Cologne, Paris, Bristol, Dublin , Manchester, Antwerp, Valencia or Bilbao, as a result of the international co-production of Layers of Reality and Exhibition Hub. On the other hand, a future tour of America and Asia-Pacific is also being worked on.

IDEAL is a project of the production company Layers of Reallity, Minoría Absoluta and MagmaCultura.

Dalí Cibernético al IDEAL Centre Arts Digitals

IDEAL Center d'Arts Digitals de Barcelona is the first center in southern Europe dedicated to expography and immersive digital arts with 360º projections, virtual reality and a 1000m2 screen.