MagmaCultura, as a company specialising in the conceptualisation of museological and museographic projects and in the integrated management of cultural amenities, consolidated a 360-degree approach with the Cité Internationale de la Gastronomie de Lyon. Said approach undertakes a process that covers all the stages of the value chain of cultural management.
Gastronomy is one of the hallmarks of French society and is one of its foremost values. Based on this premise, the challenge was to create a centre fully dedicated to gastronomy combined with culture and innovation. In addition, we worked to position Lyon as a leading world city for food tourism.
The project revolving around Lyon’s designation as an International City of Gastronomy was an example of the creation of a unique space with temporary exhibitions, fun workshops, professional meetings and gastronomic experiences from all perspectives, offering visitors a unique cultural and recreational experience.