”La Caixa” Foundations’s arrival in Portugal in 2018 gave MagmaCultura the opportunity to help bring the ”la Caixa” Foundation’s cultural projects, already consolidated in Spain, to the Portuguese public. In just two months we had a structure up and running that was capable of supporting a project that has attracted more than 1,570,000 visitors in 27 cities across the country.
MagmaCultura has been working with the ”La Caixa” Foundation in the domain of audience management and cultural mediation in its venues in Spain since 2006. The renewal of the Foundation’s trust in MagmaCultura for its Portugal-based project helped us to contribute to its commitment to education and culture by bringing a far-reaching project to a new environment.
We set out to accomplish three goals:
We have developed two flagship projects for the ”la Caixa” Foundation: touring exhibitions and street art exhibitions. Responsible for their integrated management, we carried out the following tasks:
Following four years of working on these projects, the results achieved by the ”La Caixa” Foundation in Portugal are highly satisfactory: